When you are an expert in any field you need a website that reflects that to your intended audience. It’s very hard to proudly claim your expertise when your website is 7 years old (which is actually 1000 in web years) as was the case with Synergies. This company is considered among the best in Australia at what they do and, by no fault of their own, the old website was inconsistent with that message. We were engaged to bring a fresh new look for them and truly reflect their expertise online. Since the new site has gone live they’ve seen a huge increase in engagement and a decrease in bounce rate which shows that their new look is working.
The search function. It is weighted so that in the search queries it pulls the latest news posts that contain the keyword up first, then lists the other parts of the website that contain the keyword.
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