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Case Study


Brimble hero
Australian underdog to rail technology leader.

The Brimble family have been in rail for over three generations; its in their blood.
Flying under the radar until 2022, David and Justin came to us to develop a brand identity that reflected the real guts of where their business was today: their technology chops, their incredible people, and their genuine passion for advancing the rail industry in Australia.

Business-to-Business, Rail
  • Market Research (Primary and Secondary Research)
  • Brand Strategy
  • Visual Identity
  • Brand Asset Development
  • Custom WordPress Website

The Big Idea

Technology will lead the way.

the challenge

Create a space for Brimble to own in an industry dominated by large multinationals.

success snapshot

87% increase in branded searches
Brand Strategy + Custom Website
Renewed team unity and camaraderie
Brand Strategy
Fresh attention from big industry players
Visual Identity
15% engagement rate on LinkedIn
Social Media
517% increase in reactions since website launch
Social Media

Amazing company and people to work with. Very clever and talented team.

Rebecca Brimble
Systems Integration & Marketing Manager
Brimble Brand refresh


Things we learned along the way

Speaking to team = beacons of inspiration.

Time and time again, we find immense inspiration comes from talking to employees about work. Engaging internal stakeholders early in the brand development process, and having them contribute to ideation are essential ingredients to build a brand that feels right and can be adopted internally. You need to unpick the organisational DNA that exists in order to build something meaningful for the future.


Refreshing a family brand requires empathy.

Business owners and especially family-owned businesses can have a real attachment to their existing logo. As an agency, we needed to have a lot of empathy around how they felt about the brand refresh and letting go of their existing brand. We took extra time to show them the strategy & thinking behind the visual brand to help them adjust to the change. Once they did, they never looked back.

We lift your brand, so that your brand lifts you.