Brand & Strategy
We make your brand meaningful to the right people.
Shape the way your market feels about your business.
We dive deep into your operating market, target markets and competitors to find the blank space for you to own in your industry.
The result is a brand strategy that guides your business decisions and positions your business away from your competitors and closer to your customers.
Replace assumption and bias with real data through research that provides your business with true context. Through internal and external analysis methods, we gain a deep understanding of your business, operating market, customers, competitors and future goals.
- Operational Market Analysis
- Target Market Analysis
- Competitor Analysis
- Stakeholder Interviews
- Strategic Findings Report
We use the data uncovered in the market research phase to build your business a powerful strategic asset – your brand strategy. This will frame what your brand offers in a way that compels your customers while deflecting your competition.
- Purpose, Mission & Vision
- Brand Story
- Verbal Identity & Personality
- Unique Selling Proposition
- Business Descriptor
- Strategic Recommendations
Crafting relevance into a workforce consulting brand.
Jim came to Pixel Palace to action a long-held dream. Break from the flock and create his own management consultancy.
We helped Jim throughout the full brand development process from strategy to naming and brand execution. The result? A brand that stands up to the Big 4 Australian management consultancies.
Australian underdog to rail technology leader.
The Brimble family have been in rail for over three generations; its in their blood.
Flying under the radar until 2022, David and Justin came to us to develop a brand identity that reflected the real guts of where their business was today: their technology chops, their incredible people, and their genuine passion for advancing the rail industry in Australia.
Growth beyond business
Previously known as HnB Accountants, Hatcher Advisory is a strategic advisory and accounting firm on a mission to give more people true financial clarity.
They came to us with a few goals: get more of the right clients, get clear on who they were and what they stood for, and create a brand that removed the reliance on the founders’ names.