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Case Study

Hatcher Advisory

Growth beyond business

Previously known as HnB Accountants, Hatcher Advisory is a strategic advisory and accounting firm on a mission to give more people true financial clarity.

They came to us with a few goals: get more of the right clients, get clear on who they were and what they stood for, and create a brand that removed the reliance on the founders’ names.

Business, Finance
  • Market Research
  • Brand Strategy
  • Naming
  • Visual Identity
  • Content & Copywriting
  • Web Design & Development

The Big Idea

Growth beyond business.

the challenge

Elevate the brand from “just-the-accountant” to a critical strategic partner.

success snapshot

196% increase in website sessions YOY
Custom Website
Higher quality job candidates
Brand & Naming Strategy
A more unified, purpose-led team culture
Brand & Naming Strategy
54% average open rate on ‘The Hatch’ newsletter
Digital Marketing
Silver Winner in BADC Design Awards 2022
Visual Identity

We have been blown away by the positive difference our brand has had on our team culture.

Gary Brown, Founder
Hatcher Advisory


Things we learned along the way

Accounting can be an interesting and engaging topic.

During our research, we discovered most financial services companies don’t attempt to make these topics digestible. By speaking to pain points, common goals and bringing personality to communications, we discovered we can make accounting enjoyable and even fun.


People didn’t know a better experience actually existed.

Client interviews highlighted that people’s past experiences with accountants were pretty average and provided nowhere near the service level of Hatcher. We used these learnings to tailor sharp messaging to connect with new audiences.

We lift your brand, so that your brand lifts you.