Case Study


A vital difference.

GPsupport is the leading IT specialist for opening, supporting and growing healthcare clinics across Australia; aiding the delivery of healthcare to millions of Australians each year.

They came to us to make the GPsupport brand a highly recognisable name in the healthcare industry and synonymous with seamless operations and patient care.

Business-to-Business, Cloud and Data Management Services, Healthcare, IT
  • Market Research
  • Brand Strategy
  • Visual Identity
  • Content
  • Custom WordPress Website
  • Digital Marketing
  • Event Management

The Big Idea

Technology specialists for the future of healthcare.

the challenge

Position GPsupport as the go-to brand for setting up medical clinics in Australia.

success snapshot

Modernised visual identity to reflect position
Visual Identity
Unified team through a united, lived-out purpose.
Purpose Workshop
105% increase in organic website traffic YOY
Brand strategy + Custom Website
Increased brand awareness and recognition in market
Brand Strategy + Rollout
246% increase in leads after launching paid ads strategy
Digital Marketing

Team Pixel have played an important role in transforming and growing the GPsupport brand for the next era of our business.

Paul McCarthy, Founder,


Things we learned along the way

Technology saves lives.

When the pandemic hit, GPsupport was there for Australian clinics and their people. Clients were able to seamlessly move to telehealth and remote operations when needed. This meant that staff and patients were more protected and clinics could continue their vital work.


People matter.

From their team to their clients, technology is all about enabling people to do their best work. Because GPsupport understands so well how healthcare IT and people work together, they are able to niche their services to specifically serve clients in an unbeatable way – they truly are market leaders.

Pixel Palace Brand Growth Agency Brisbane

We lift your brand, so that your brand lifts you.