Re-think how Stranger communicated their value and bust them out of the videographer category and into the world of film production.
We want to make cathartic stories that help shape the world. We want to make you laugh, we want to make you cry and we want you to think.Tony Walsh & Genevieve Larin
The Stranger Flavour
To reframe Stranger’s positioning in the market and make the brand’s offering more attractive to their ideal customers, we delivered a full brand refresh – from research and strategy to visual identity and web.
Key insights into their market formed the basis for a big idea – remarkable stories – a thread that wove into all aspects of the brand to create a coherent and compelling narrative that Stranger could take to market.
Things we learned along the way
The struggle between SEO & Brand was real.
A lot of sites in the competitor landscape cheapened their online brand presence in order to please the Google gods. We needed to balance SEO with Brand. Keeping the integrity of the brand was our highest priority as brand positioning will bring in the right type of clients for Stranger.
We needed to find the right level of quirk.
With a creative brand like this we could have gone all out on the quirkiness – they are Stranger Films after all. Identifying the correct levels of quirk in the brand in order to appear unique but still highly approachable and professional meant we had to walk a fine line with the Stranger flavour.