The Cap Group works in a complicated space of statistics and maths. They required a short, sharp and punchy website to simplify and communicate their offer to the market.
With quite a complex and technical service offering, The Cap Group really wanted their website to provide a simplified brochure experience for potential clients in order to build trust and confidence.
Their website fits in to the marketing and business strategy as a collateral marketing tool rather than it’s main marketing asset so they kept content to a minimum and just focused on nailing the basics.
We used subtle background video for the home page landing screen to add some interest to the simple steamlined layout. The site also includes animated backgrounds using the hexagonal elements taken from the logo, renforcing the brand and creating user engagement.
‘The team from Pixel Palace are awesome at what they do. They were able to take our very vague and sometimes oddly specific requirements and turn them into a great concept and finished product. They are really consultative and produced a product that both fits our needs and is easy for us to maintain and add to. Most importantly for us, no request was too small or crazy and they ensure that we were happy with the finished product.’
Brad Newton - Capital Advisory Partners