Business
Trademarking: Why it’s a must-have for all competitive, modern day brands
The process of trademarking provides essential legal protection for competitors who choose to copy, or take advantage of what you have built up.
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Branding
Is your logo & brand identity speaking to your audience or feeding your ego?
Logos are the most customer-facing part of a company’s brand. Not only should the logo represent the company’s personality but also encompass the overall message that the company stands for. The biggest mistake new businesses make in relation to their logo design is not thinking through the logo’s purpose and what they are trying to communicate to their target audience.
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Branding
What is brand alignment, and why does it matter?
A carefully managed brand can be a powerful asset. However, without thoughtful planning and attention, it can be all too easy for your brand’s message to deteriorate. This is especially true in the world of omnichannel marketing – where brands have to maintain alignment across a vast number of customer touchpoints. The process of ensuring that customers have a consistent experience at every touchpoint is called ‘brand alignment.’
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Business
Finding your North star – Why all brands need a purpose
With 2020 upon us, consumers have more purchase options and greater market insights than ever before. An increasingly conscious wave of consumers is looking for brands that offer ‘something bigger’ than the products or services they sell.
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Branding
A Guide To Successful Brand Positioning
Brand positioning is critical if you want to stand out in a competitive marketplace, build a strong following and be a leader in your field; especially where products or services can be easily substituted.
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