SEARCH ENGINE OPTIMISATION
Get your website seen
SEO stands for Search Engine Optimisation – it refers to the process of maximising a website’s traffic from organic search results.
Our approach to SEO
We approach SEO like we do the rest of our services. We’re open and transparent. We communicate and keep you in the loop. And we don’t hide behind technical jargon and smoke and mirrors when it comes to what we will be doing to help get your site ranked by search engines.
Spending on SEO can be daunting as positive results usually won’t yield for several months. With this in mind, we’ll always do our best to provide as much transparency as possible, to reassure you that progress is being made.
We are always going after legitimate, tangible results – we have no interest in misleading our clients by padding out our stats to make ourselves look better in the short term. We want our clients to achieve real success.
We’re striving for the highest possible value for our clients. This means giving you the most bang for your buck. There’s a million possible tasks on the SEO list, we will go after the low-hanging fruit.
We keep SEO simple.
At Pixel Palace we offer custom SEO packages based on your existing website and your specific SEO objectives and business goals. This means we can work to your budget monthly – with no fixed contract terms.
But first – let’s start with explaining the basics of SEO.
So here’s our SEO Process
Firstly, we’ll conduct a full-site audit to see exactly where you’re at. Then we’ll craft your SEO strategy. This is where we figure out exactly how to get the most advantageous traffic for your business to your website.
Now that we have a plan, it’s time to get started!
1. Technical SEO
We’ll perform a full health checkup on your site, and make sure your code is set up optimally. This includes things like optimising url structure, boosting the page speed, installing essential SEO tools, and fixing any other technical errors that may be present in your site. Note: If we built your website you’ll have a big head start here.
Once your code is sorted, we’ll look at fully optimising key pages in accordance with your SEO strategy. We go after the low hanging fruit first, to give you the most bang for your buck. Moving forward, we perform ongoing keyword research and monitor the performance of your existing content in order to provide content recommendations, insights and feedback based on what your audience is engaging with.
Now that your technical is polished and your pages are optimised, it’s time to improve your website’s user experience. We’ll dig into your data with our UX specialists to execute small, data-driven tweaks that will make the biggest impact. We’ve seen conversion rates improve by huge amounts, just by changing one word in a title or the colour of a button.
Tips when getting started with SEO
Don’t expect anything to happen overnight. Be prepared to stay with a company for a long period of time. At least 6 months and ideally a couple of years. If you’re changing SEO company every four months it will be impossible to tell who’s responsible for the results.
Understand your competition and pick your battles
You won’t beat Nike with a $1500 budget. That is to say, don’t bring your old Camry to Bathurst and expect to win first place. Start small, with low competition keywords, and build gradually before taking on the big dogs.
Don’t be afraid to ask what’s being done
Your SEO company should be able to tell you exactly where your money is going, and why those tasks are valuable. It might all sound rather confusing, but a quick Google or forum post asking for advice is a good way tell you if you’re being bamboozled.
Be proactive & invested in the outcome
You’ll get much better results if you (as the client) are proactive in the process of SEO and in particular content creation and link building. You’ll get much better results if you’re engaged with the SEO company and their process and working with them to acheive search engine success.
Finding an SEO expert in Brisbane
Always be on your toes when looking for an SEO expert! The industry is rife with unreliable companies, who will take shortcuts using black-hat (read: dodgy) techniques to get you fast results. They’ll take your money, then vanish long before Google finds out and blacklists your website.
The bottom line: SEO is always a slow grind – if a company promises anything otherwise, there’s probably something unethical (or illegal) going on.
Check out some of our top performing optimised sites
Crafting relevance into a workforce consulting brand.
Jim came to Pixel Palace to action a long-held dream. Break from the flock and create his own management consultancy.
We helped Jim throughout the full brand development process from strategy to naming and brand execution. The result? A brand that stands up to the Big 4 Australian management consultancies.
Australian underdog to rail technology leader.
The Brimble family have been in rail for over three generations; its in their blood.
Flying under the radar until 2022, David and Justin came to us to develop a brand identity that reflected the real guts of where their business was today: their technology chops, their incredible people, and their genuine passion for advancing the rail industry in Australia.