SEARCH ENGINE OPTIMISATION
Why is SEO important?
People use Google search. A lot. There are 40,000 Google searches happening every second! That’s 3.5 billion searches per day. Like it or not, in 2018 most people are using Google to find what they’re looking for. Wouldn’t it be great if your business could get some of that traffic? After all, more traffic equals more enquiries, sales and revenue for your business, right?
Well, it’s not quite that simple.
Here’s the catch: less than 10% of searchers look past the first page of Google search results. Appearing on the thirteenth page of search results is easy, but getting to the first page is difficult, as it’s extremely competitive. The first page is where all the eyeballs are. If it wasn’t already hard enough, consider the following: Google are very protective of their ranking algorithm and keep it mostly under wraps. This means there’s no official documentation dictating what will improve your site’s ranking.
The good news is there are SEO professionals (like us!) who specialise in getting our clients to the first page, using a variety of best practices and tools.
SEO is always evolving
The truth is, SEO isn’t rocket science. Google is smart. In 2023, Google is getting really good at rewarding ‘good’ content and punishing folks who try to game the system. But what exactly makes content ‘good’ in Google’s eyes? It’s an excellent question, and one that has plagued SEO professionals for decades as the answer often changes. 15 years ago the best way to rank for the search term ‘Brisbane dentist’ was to literally put the words ‘Brisbane dentist’ as many times as possible on your website. This made for some pretty terrible user experience. Imagine trying to read through a website when every third word is either ‘Brisbane’ or ‘Dentist’! Nowadays, this practice (known as ‘keyword stuffing’) is considered ‘black hat’ and Google will penalise it.
In 2023, The Googs has much more sophisticated ways rank pages. It’s all about user experience. Google now rewards (ranks more highly) pages that users interact with, and stay on for longer periods of time. Useful pages that provide users with exactly the content they’re looking for are also rewarded. Are users bouncing right off your site because it’s ugly and unprofessional? Are they hitting that back button when they can’t find anything of value on your site? This will be hurting your rankings.
The lines between user experience and SEO continue to blur.
Nowadays, your content needs to be relevant and valuable, as well as well-optimised, to rank. In a nutshell, this means if you want people to look at your stuff, your stuff has to be worth looking at. Throwing up a low-effort blog post with 300 unedited words about pies will probably not help your bakery reach page one.
The battle for the top three spots is no longer won by keyword stuffing – it’s by doing your research to create the most relevant, high-quality content possible. This is where we come in. At Pixel Palace, we have a strong focus on design quality, user experience and engaging content. As long as your technical is up to scratch, we believe your focus should be to create the best and most-relevant content to improve your search rankings. In 2023, if people like using your website, then Google will too!
Write for humans, not robots.
So here’s our SEO Process
Firstly, we’ll conduct a full-site audit to see exactly where you’re at. Then we’ll craft your SEO strategy. This is where we figure out exactly how to get the most advantageous traffic for your business to your website.
Now that we have a plan, it’s time to get started!
1. Technical SEO
We’ll perform a full health checkup on your site, and make sure your code is set up optimally. This includes things like optimising url structure, boosting the page speed, installing essential SEO tools, and fixing any other technical errors that may be present in your site. Note: If we built your website you’ll have a big head start here.
2. Content
Once your code is sorted, we’ll look at fully optimising key pages in accordance with your SEO strategy. We go after the low hanging fruit first, to give you the most bang for your buck. Moving forward, we perform ongoing keyword research and monitor the performance of your existing content in order to provide content recommendations, insights and feedback based on what your audience is engaging with.
3. Experience
Now that your technical is polished and your pages are optimised, it’s time to improve your website’s user experience. We’ll dig into your data with our UX specialists to execute small, data-driven tweaks that will make the biggest impact. We’ve seen conversion rates improve by huge amounts, just by changing one word in a title or the colour of a button.
Check out some of our top performing optimised sites
Crafting relevance into a workforce consulting brand.
Jim came to Pixel Palace to action a long-held dream. Break from the flock and create his own management consultancy.
We helped Jim throughout the full brand development process from strategy to naming and brand execution. The result? A brand that stands up to the Big 4 Australian management consultancies.
Australian underdog to rail technology leader.
The Brimble family have been in rail for over three generations; its in their blood.
Flying under the radar until 2022, David and Justin came to us to develop a brand identity that reflected the real guts of where their business was today: their technology chops, their incredible people, and their genuine passion for advancing the rail industry in Australia.
