The RSPCA Approved website is a geolocation based product directory to help consumers find information and retailers of RSPCA Approved products.
We were super happy to be asked to work on our 3rd project with RSPCA – a revamp and rebrand of their Shop Humane website. The new RSPCA Approved website is a geolocation based product directory to help consumers find information and retailers of RSPCA Approved products. The site also works as a marketing tools to encourage participation in the campaign by retailers and farmers.
The site allows users to search for retailers of RSPCA Approved products according to certain filters including Geolocation. The site search feature can use the users current location as the search term to match results in close proximity to where they currently are.
We used these custom animated illustrations on the campaign page of the site “Why Choose” to really reinforce the message and add some elements of “suprise and delight” to the user experience.
We had a truly great experience working with Pixel Palace. They delivered on time, the process was smooth and we’re thrilled with the end result. They not only met the brief but delivered extra design and technical elements that have made the end result better than we could have ever imagined.
Hope Bertram, Marketing Manager, RSPCA Australia
We’re proud to have worked with RSPCA a few times now. Our first project with them was a directory for their “Choose Wisely” initiative. The campaign aims to raise awareness around humane food and the web site helps consumers find humane food options when dining out. We built this custom WordPress geolocation based directory and the ability for users to submit a restaurant, creating a draft listing ready for approval by RSPCA.
Our second project with the RSPCA covered a tough and serious subject. Everyone loves pugs, how could you not? However, not many people know about the various health issues that come with owning a pug and other dog breeds.
RSPCA’s goal was to make current and potential owners aware of these issues to help give these beautiful creatures a better quality of life. Our challenge was to deliver confronting information while keeping an upbeat, and positive feel for the website.