PR BRISBANE
Build connections & influence growth
At its core, public relations is a strategic communications process that builds positive connections between brands (or organisations) and their audiences.
Our publicists share the same goal as advertising executives: We want our clients to be seen by a specific target audience, and to be perceived as appealing, compelling and engaging.
However, the toolkit that a publicist maintains is very different from that of an advertising executive. Publicists don’t buy ads, design billboards or even develop catchy slogans. Instead, our expertise lies in influencing the public opinion and behaviours connected to your brand using unpaid or ‘earned’ methods.
EARNED EDITORIAL COVERAGE
Never pay for media again
You may be surprised to find that publicists are behind many of the news stories that appear in websites, podcasts, newspapers, magazines, radio and television. This is referred to as ‘earned media.’
The real advantage of working with a publicist is that you’ll never pay a dollar to the media – and yet you’ll still gain access to their audience. In fact, earned editorial enables your brand to connect with highly engaged audiences, who are statistically more likely to read a news article than an advertisement.
At Pixel Palace, our public relations team will help you to achieve earned media by:
- Interpreting public opinion, attitudes or issues that might impact your brand.
- Identifying a unique point of interest (an ‘angle’) that will elicit interest from the media.
- Crafting well-written media materials, designed to engage a strategic list of journalists.
- Leveraging our existing media network to secure high-value editorial coverage for your brand.
- Representing your brand amongst media networks, to continually identify proactive and reactive opportunities for you.
