Build connections & influence growth
At its core, public relations is a strategic communications process that builds positive connections between brands (or organisations) and their audiences.
Our publicists share the same goal as advertising executives: We want our clients to be seen by a specific target audience, and to be perceived as appealing, compelling and engaging.
However, the toolkit that a publicist maintains is very different from that of an advertising executive. Publicists don’t buy ads, design billboards or even develop catchy slogans. Instead, our expertise lies in influencing the public opinion and behaviours connected to your brand using unpaid or ‘earned’ methods.