Search Engine Optimisation
Why is SEO important?
People use Google search. A lot. There are 40,000 Google searches happening every second! That’s 3.5 billion searches per day. Like it or not, in 2018 most people are using Google to find what they’re looking for. Wouldn’t it be great if your business could get some of that traffic? After all, more traffic equals more enquiries, sales and revenue for your business, right?
Well, it’s not quite that simple.
Here’s the catch: less than 10% of searchers look past the first page of Google search results. Appearing on the thirteenth page of search results is easy, but getting to the first page is difficult, as it’s extremely competitive. The first page is where all the eyeballs are. If it wasn’t already hard enough, consider the following: Google are very protective of their ranking algorithm and keep it mostly under wraps. This means there’s no official documentation dictating what will improve your site’s ranking.
The good news is there are SEO professionals (like us!) who specialise in getting our clients to the first page, using a variety of best practices and tools.