Brisbane Logo Design

Branding & Logo Design

Your brand is the way your customer perceives you. And your logo is the first major step and in establishing your brand.

Branding and logo design

Why great branding matters.

Branding goes way beyond just a logo or graphic element. When you think about your brand, think about your entire customer experience… this starts with your logo and flows through to your website, social media and the way customers experience you and your team. For most businesses the foundations for this are laid in the logo design. Custom logo development is a process that takes time and experience to get right.

Design is the silent ambassador of your brand – Paul Rand

Our expert and award winning branding designers can help you develop a logo and brand for your business you can be truly proud of.

Logo Design

Check out some of the logos we've helped develop for clients

Logo Design Kinsa

Web strategy

Why should you invest in a logo?

In recent times the popularity of services like Fiverr and 99 Designs have seen a flood of cheaper logo design options hit the market. While this route is particularly appealling to startups and businesses on a budget, there are serious reasons why you think twice about this sort of option.

  1. Your logo needs to be unique – If you are going to invest time and energy in marketing your logo and building the brand behind it then you need to make sure you’re able to trademark it. A great logo design will be completely original and should be easily trademarked. Cheap logos are more often than not created from stock images and templates which will be rejected at trademarking. This leaves you open to someone being able to copy your logo with no legal recourse for you.
  2. Your logo needs to be flexible – It needs to work at different sizes, on different mediums and in black and white as well as colour. This takes serious thought and time to work out. Your designer should also supply the logo in multiple formats but most importantly in vector (eps or ai) so it can be scaled to any size. Cheap logo sites will usually only supply a jpg or png file which will seriously limit your usage options.
  3. Your logo needs to be thoughtfully designed –  It should tell the story of your brand and add a personal element to your business. Great logo designers will use the logo as a clever way to quickly communicate your brand story, values or offer. Cheap logo sites will often just use a rehashed idea that’s been done to death in your industry meaning you have no ability to stand out or cut through the noise.

Our branding experts will sit down with you, get to know your brand and goals and then create a custom logo design that’s unique to you, flexible AND thoughtfully designed. We’ll deliver a bragworthy result you’ll be happy to show off to the world and you’ll have a solid foundation for the rest of your marketing collateral including your website.