Business

A Battleship Analogy of Reactive Vs Proactive Marketing

Strategic marketing is like a big game of battleships, the difference being is that the vessels in the game are your profits, your customers, your people and ultimately your business whilst the board is your market. How you prepare for the game will dramatically change your odds of winning whilst minimising damage to your vessels.

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Events & News

Confidence – AGDA QLD Event

A couple of weeks ago I was asked to be apart of an AGDA event – Dames & Dumplings. It’s an event that not only celebrates and highlights female talent in the Australian design industry , but also aims to foster the up and coming generations of creative women, by mentoring, inspiring and empowering them.

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Thoughts

Just do it

I’m a huge fan of Seth Godin and have been for a long time. I read a concept of his recently that really resonated with me around the secret of getting ahead of competitors in order to be successful and I wanted to share.

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Thoughts

How much should a website cost?

I’ll cut right to it. Spending 5 figures on a website is CHEAP. Yep – you read that right. Some of you are probably picking yourselves up off the floor. If that’s you – read on to find out why.

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