The Travel Bootcamp is an international event where aspiring influencers learn from experienced industry experts how to make money travelling the world, through Instagram, writing and blogging.
Orchestrated by Aussie social media royalty—Lauren Bath, Georgia Rickard, and Liz Carlson—The Travel Bootcamp is positioned as one of the premiere global events in social media and business.
We worked with the girls to reinvent the website to appeal to their target market with a goal of driving ticket and course sales.
The website has one simple goal: to convert visitors into excited ticket holders. A sales-driven website needs sales-driven features, and we delivered some of the best. These included a Click funnel-inspired checkout, intelligent up sell functionality, and the mother of all landing pages—all built into custom WordPress to give us maximum design flexibility. Click funnels work. But they are usually pretty visually clunky and lacking in design. We built Click funnels functionality in to a custom WordPress to give ultimate design flexibility.
Developing the new website for The Travel Bootcamp was no easy feat; we were determined to custom-build several aspects of the site and wanted a supremely functional user experience that also happened to embrace our brand (which was tied up in a vision that had not yet been realised anywhere else, so there weren't even any references to make use of!).
– Georgia Rickard, on behalf of The Travel Bootcamp
The Pixel Palace team got it from the word go. They understood our brief, even when we didn't really understand how to express it properly ourselves, and held our hands as we navigated the treacherous waters of custom design, consumer conversion and nuanced brand communications.
On a personal note, Jen Jeavons is an absolute force – professional and grounded, even under pressure (and there was plenty of that at times) – and extremely results driven. Worth every penny – we would recommend her over and over again.