Our second project with the RSPCA covered a tough and serious subject. Everyone loves pugs, how could you not? However, not many people know about the various health issues that come with owning a pug and other dog breeds.
RSPCA’s goal was to make current and potential owners aware of these issues to help give these beautiful creatures a better quality of life. Our challenge was to deliver confronting information while keeping an upbeat, and positive feel for the website.
The animated preloader – as the website loads the preloader tells a story which cleverly ties back into the original messaging of the campaign.Back to portfolio View website