How to create opportunities from last quarter’s Covid-19 insights

Last week, marketing and sales departments around the world were able to assess the initial quarterly impact of Covid-19 on their brands. Some departments were relieved by the numbers, a few even excited, and others probably elicited some tears in the supply closet.

Well, ready or not, the data is here, and the results offer valuable insights on how to proceed confidently with your marketing strategy.

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Disruption or Disease?

Approaching what is happening right now in a productive way is a shift in mindset that you need to have, from viewing what’s happening to your business as a disease and shifting it to the view of disruption.

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