Ecommerce

Humanising your eCommerce – the golden ticket to running a successful online store

In a world where our digital and real life experiences are becoming increasingly intertwined, people are demanding the convenience of online shopping yet increasingly craving human connection at the same time. Understanding this is the secret to creating an online digital experience that turns visitors in to customers and eventually passionate advocates and promoters of your brand. Here’s 5 ways you can humanise your online store and brand for the win.

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Ecommerce

6 things you need to look for to avoid ecommerce scams

Whilst most of us are aware of the Nigerian scams offering a large percentage of money if you help them handle their funds, those of you running an online business are prone to a much more sophisticated (and seemingly legitimate) breed of scammers. Here’s a few scams that I’ve encountered running an online store.

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