Business

A Battleship Analogy of Reactive Vs Proactive Marketing

Strategic marketing is like a big game of battleships, the difference being is that the vessels in the game are your profits, your customers, your people and ultimately your business whilst the board is your market. How you prepare for the game will dramatically change your odds of winning whilst minimising damage to your vessels.

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Ecommerce

Humanising your eCommerce – the golden ticket to running a successful online store

In a world where our digital and real life experiences are becoming increasingly intertwined, people are demanding the convenience of online shopping yet increasingly craving human connection at the same time. Understanding this is the secret to creating an online digital experience that turns visitors in to customers and eventually passionate advocates and promoters of your brand. Here’s 5 ways you can humanise your online store and brand for the win.

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Digital Strategy

Content Design – the next big thing in web

If you haven’t heard the term Content Design yet my prediction is that you will hear it a lot in 2019. We’ve been talking about it in the Pixel Palace office quite a bit over the last few months in our strategic planning on projects and it’s a process we’re working on implementing in more projects moving forward. Exciting times!

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