Social Media

Less is more: How to develop a social strategy that works

When it comes to establishing your social media strategy, we recommend focusing on quality rather than quantity. Concentrate on the social media channels that will best serve your brand, and keep in mind that the goal is to connect with your target market. Our experts in social media marketing have compiled this handy cheat sheet to help get you on the right track!

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A Battleship Analogy of Reactive Vs Proactive Marketing

Strategic marketing is like a big game of battleships, the difference being is that the vessels in the game are your profits, your customers, your people and ultimately your business whilst the board is your market. How you prepare for the game will dramatically change your odds of winning whilst minimising damage to your vessels.

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Humanising your eCommerce – the golden ticket to running a successful online store

In a world where our digital and real life experiences are becoming increasingly intertwined, people are demanding the convenience of online shopping yet increasingly craving human connection at the same time. Understanding this is the secret to creating an online digital experience that turns visitors in to customers and eventually passionate advocates and promoters of your brand. Here’s 5 ways you can humanise your online store and brand for the win.

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