Last week, marketing and sales departments around the world were able to assess the initial quarterly impact of Covid-19 on their brands. Some departments were relieved by the numbers, a few even excited, and others probably elicited some tears in the supply closet.
Well, ready or not, the data is here, and the results offer valuable insights on how to proceed confidently with your marketing strategy.
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At Pixel Palace, our team is our secret sauce! We each have a diverse range of skills that complement one another, both personally and professionally.
Our team recently took part in the Clifton Strengths assessment, to help understand and celebrate what we’re best at – both individually and collectively.
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Approaching what is happening right now in a productive way is a shift in mindset that you need to have, from viewing what’s happening to your business as a disease and shifting it to the view of disruption.
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It goes without saying that the COVID-19 pandemic has created significant change and uncertainty for Australians. As we each learn to navigate our ‘new normal,’ it’s more important than ever to communicate with kindness, compassion and understanding.
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Logos are the most customer-facing part of a company’s brand. Not only should the logo represent the company’s personality but also encompass the overall message that the company stands for. The biggest mistake new businesses make in relation to their logo design is not thinking through the logo’s purpose and what they are trying to communicate to their target audience.
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International Women’s Day (March 8) is a global day that celebrates the social, economic, cultural and political achievements of women. Here at Pixel Palace, we are proudly led by Jen Jeavons – a successful businesswoman, wife and mother. Our team also includes many talented women (and men) who are at the top of their professional game. To mark this important occasion, our team took the time to reflect upon what International Women’s Day means to each of us:.
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A carefully managed brand can be a powerful asset. However, without thoughtful planning and attention, it can be all too easy for your brand’s message to deteriorate. This is especially true in the world of omnichannel marketing – where brands have to maintain alignment across a vast number of customer touchpoints. The process of ensuring that customers have a consistent experience at every touchpoint is called ‘brand alignment.’
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Any purchase decision involves an evaluation of price, weighted against perceived value. Quality marketing services are an investment in your business, and the truth is, you often get what you pay for. Here’s three important areas to consider before choosing a marketing team to work with your business:
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When it comes to establishing your social media strategy, we recommend focusing on quality rather than quantity. Concentrate on the social media channels that will best serve your brand, and keep in mind that the goal is to connect with your target market. Our experts in social media marketing have compiled this handy cheat sheet to help get you on the right track!
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With 2020 upon us, consumers have more purchase options and greater market insights than ever before. An increasingly conscious wave of consumers is looking for brands that offer ‘something bigger’ than the products or services they sell.
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Here at Pixel Palace we care a lot about website speed – it’s right up there with good design, mobile responsiveness and accessibility.
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Brand positioning is critical if you want to stand out in a competitive marketplace, build a strong following and be a leader in your field; especially where products or services can be easily substituted.
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Strategic marketing is like a big game of battleships, the difference being is that the vessels in the game are your profits, your customers, your people and ultimately your business whilst the board is your market. How you prepare for the game will dramatically change your odds of winning whilst minimising damage to your vessels.
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In a world where our digital and real life experiences are becoming increasingly intertwined, people are demanding the convenience of online shopping yet increasingly craving human connection at the same time. Understanding this is the secret to creating an online digital experience that turns visitors in to customers and eventually passionate advocates and promoters of your brand. Here’s 5 ways you can humanise your online store and brand for the win.
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With so many things to focus on these days, it can be difficult to know how to create engaging blog content that ranks in search engines (updated for 2019).
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