Business
2021 Year in Review: What we’ve learned about living digitally
Customers are increasingly active online, and in 2022, your brand should be too.
Read moreCustomers are increasingly active online, and in 2022, your brand should be too.
Read moreRunning a successful content marketing engine is tricky business. It takes more than cute dogs in sunglasses (… or does it?)
Read moreThe process of trademarking provides essential legal protection for competitors who choose to copy, or take advantage of what you have built up.
Read moreOperating within a saturated market can feel daunting, but there are ways to make yourself stand out against competitors.
Read moreLast week, marketing and sales departments around the world were able to assess the initial quarterly impact of Covid-19 on their brands. Some departments were relieved by the numbers, a few even excited, and others probably elicited some tears in the supply closet.
Well, ready or not, the data is here, and the results offer valuable insights on how to proceed confidently with your marketing strategy.
Read moreAt Pixel Palace, our team is our secret sauce! We each have a diverse range of skills that complement one another, both personally and professionally.
Our team recently took part in the Clifton Strengths assessment, to help understand and celebrate what we’re best at – both individually and collectively.
Read moreApproaching what is happening right now in a productive way is a shift in mindset that you need to have, from viewing what’s happening to your business as a disease and shifting it to the view of disruption.
Read moreIt goes without saying that the COVID-19 pandemic has created significant change and uncertainty for Australians. As we each learn to navigate our ‘new normal,’ it’s more important than ever to communicate with kindness, compassion and understanding.
Read moreLogos are the most customer-facing part of a company’s brand. Not only should the logo represent the company’s personality but also encompass the overall message that the company stands for. The biggest mistake new businesses make in relation to their logo design is not thinking through the logo’s purpose and what they are trying to communicate to their target audience.
Read moreInternational Women’s Day (March 8) is a global day that celebrates the social, economic, cultural and political achievements of women. Here at Pixel Palace, we are proudly led by Jen Jeavons – a successful businesswoman, wife and mother. Our team also includes many talented women (and men) who are at the top of their professional game. To mark this important occasion, our team took the time to reflect upon what International Women’s Day means to each of us:.
Read moreA carefully managed brand can be a powerful asset. However, without thoughtful planning and attention, it can be all too easy for your brand’s message to deteriorate. This is especially true in the world of omnichannel marketing – where brands have to maintain alignment across a vast number of customer touchpoints. The process of ensuring that customers have a consistent experience at every touchpoint is called ‘brand alignment.’
Read moreAny purchase decision involves an evaluation of price, weighted against perceived value. Quality marketing services are an investment in your business, and the truth is, you often get what you pay for. Here’s three important areas to consider before choosing a marketing team to work with your business:
Read moreWhen it comes to establishing your social media strategy, we recommend focusing on quality rather than quantity. Concentrate on the social media channels that will best serve your brand, and keep in mind that the goal is to connect with your target market. Our experts in social media marketing have compiled this handy cheat sheet to help get you on the right track!
Read moreWith 2020 upon us, consumers have more purchase options and greater market insights than ever before. An increasingly conscious wave of consumers is looking for brands that offer ‘something bigger’ than the products or services they sell.
Read moreHere at Pixel Palace we care a lot about website speed – it’s right up there with good design, mobile responsiveness and accessibility.
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