With 2020 upon us, consumers have more purchase options and greater market insights than ever before. An increasingly conscious wave of consumers is looking for brands that offer ‘something bigger’ than the products or services they sell.
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Brand positioning is critical if you want to stand out in a competitive marketplace, build a strong following and be a leader in your field; especially where products or services can be easily substituted.
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Strategic marketing is like a big game of battleships, the difference being is that the vessels in the game are your profits, your customers, your people and ultimately your business whilst the board is your market. How you prepare for the game will dramatically change your odds of winning whilst minimising damage to your vessels.
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In a world where our digital and real life experiences are becoming increasingly intertwined, people are demanding the convenience of online shopping yet increasingly craving human connection at the same time. Understanding this is the secret to creating an online digital experience that turns visitors in to customers and eventually passionate advocates and promoters of your brand. Here’s 5 ways you can humanise your online store and brand for the win.
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With so many things to focus on these days, it can be difficult to know how to create engaging blog content that ranks in search engines (updated for 2019).
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If you haven’t heard the term Content Design yet my prediction is that you will hear it a lot in 2019. We’ve been talking about it in the Pixel Palace office quite a bit over the last few months in our strategic planning on projects and it’s a process we’re working on implementing in more projects moving forward. Exciting times!
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We recently decided to design our websites mobile-first. Up until now, we would adjust a desktop experience to work on mobile at the very end of the process. Now, we begin by designing for the smaller screen. It’s quite literally mobile-first!
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Is your website costing you more money than it’s making? Here are the five most common reasons your website is a financial liability.
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Here at Pixel Palace we care a lot about website speed – it’s right up there with good design, mobile responsiveness and accessibility.
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If you’ve hung around long enough on Facebook networking groups, I have no doubt Fiverr.com has been thrown around as an affordable option for logo design, web design and SEO work. To the uneducated this might seem like a great option for getting going on budget. But let me educate you with some real life examples that have happened to us on why you should beware of the swamp that is Fiverr (and single figure design services like it).
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Is it possible (or even a good idea) to build a fully-fledged directory website with listings and advanced filtering using WordPress?
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A couple of weeks ago I was asked to be apart of an AGDA event – Dames & Dumplings. It’s an event that not only celebrates and highlights female talent in the Australian design industry , but also aims to foster the up and coming generations of creative women, by mentoring, inspiring and empowering them.
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I’m a huge fan of Seth Godin and have been for a long time. I read a concept of his recently that really resonated with me around the secret of getting ahead of competitors in order to be successful and I wanted to share.
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I’ll cut right to it. Spending 5 figures on a website is CHEAP. Yep – you read that right. Some of you are probably picking yourselves up off the floor. If that’s you – read on to find out why.
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In August this year I was fortunate to be involved with CURVY – a 10 day platform for creative women to connect, share and learn with each other.
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